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• "It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them."

• "It is well known that "problem avoidance" is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place."

• "Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic."

• "Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists."

• "Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see."

• "A memory is what is left when something happens and does not completely unhappen."

• "An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore."

• "Argument is meant to reveal the truth, not to create it."

• "If you wait for opportunities to occur, you will be one of the crowd."

• "One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity."

• "Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced."

• "Creativity involves breaking out of established patterns in order to look at things in a different way."

• "Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting."

• "Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple."

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